Yamamoto Cowboy

Yamamoto Heart Tail
The Heart-Tail is a very versatile style of lure; fish it deep on a jighead, swim it Texas-rigged in the grass, or on the back of a swim jig or chatterbait. This bait's wide body makes it ideal for buzzing on the surface over lily-pads and thick vegetation. It's unique, heart-shaped paddle tail, produces a big side-to-side vibration that displaces a ton of water, and it's extra-large hook cavity was designed for better hook penetration.
Price: $9.39 - $9.79

# Of Colors: 7

Yamamoto 6 1/2'' Cut Tail
When it comes to finesse baits the Yamamoto Kut Tail worm, a.k.a. Cut Tail, has all the features you need to fool those finicky fish. The unique tail design produces a subtle action perfect for finesse fishing techniques like drop-shotting. The tapered body design provides maximum action and durability. With a wide range of colors to choose from you can find the right color to match any finesse situation.
Price: $7.29 - $7.59

# Of Colors: 4

Yamamoto 4'' Zako
The Zako Swimbait was designed by Elite angler Brett Hite, and it's his bait of choice as a swimbait trailer when he's slinging chatterbaits or he's in the mood to flip. "I wanted a lure to mimic a bluegill or a shad, but I wanted a fish profile with a bigger belly. It needed to be beefy enough to hold a hook or jig," says Elite Angler Brett Hite, who finished 2nd this year at Winyah Bay primarily fishing the Zako. Additionally, Brett wanted to keep the tail action tight, similar to an actual baitfish, so we designed the tail with accordion-style cuts and a flanged tail which keeps the action minimal. Hookset ratios are also improved as the tail folds in on itself when the fish bite. Another key feature of the Zako which is exceptionally useful when rigging it as a flip bait is the center line on the top of the bait you'll always know you're rigging it dead center and that means the Zako will always run true.
Price: $6.19 - $7.00

# Of Colors: 15

Yamamoto 4'' Senko Laminate
If there's been one lure that has changed the face of fishing over the years, it's the Senko. With its wide range of uses and subtle natural action, the Senko has quickly become a favorite with anglers all over the world. The beauty of the Senko is in its simplicity. The Swimming Senko brings a whole new dimension to Senko fishing. When rigged weightless, the Swimming Senko falls horizontally with a seductive side to side tail action, the tail action of the swimming senko has more vibration and movement than its brother, which can be extremely productive in stained water situations. The subtleness of the original Senko is still prevalent, but the Swimming Senko has more kick in the tail section. The Swimming Senko also works great when pitched or flipped when rigged Texas-rigged. The Yamamoto Swimming Senko is another deadly version of a proven winner.
Price: $7.49 - $7.89

# Of Colors: 23